Social Media Management Workshop

Benefits of Social Media for Business: Increase brand awareness, generate leads, humanize your brand, establish your brand as a thought leader, stay top of mind, increase website traffic, boost sales, and promote your content. Social media managers help their organizations capitalize on the surging popularity of online platforms by creating and overseeing engagement, branding, and marketing campaigns. Social media management is a practice that supports your digital marketing and social media strategies. It’s an important part of running an effective social media strategy because it explains how your brand will participate (think content publishing, rules of engagement with customers, etc.). For most people today, social media is second only to television as a way to learn about new products.

By the end of this Rekrut Consulting training course, participants will understand:
■Social media for effective for marketing, public relations, HR, sales, and customer service
■Social media planning that meets audience needs and delivers business objectives
■Building audience relationships via social media that strengthen brand and reputation
■Creating engaging content audiences pay attention to and share with others
■Staying up-to-date with emerging topics, trends, and technologies on social media
■Advising leaders on social media strategy and plans
■Using Facebook, Twitter, Instagram, Snapchat, et al for business
■Finding and connecting with target audiences
■Confidence in responding to audiences online to shape opinions
■Creating and optimising words and images that go viral
■Writing that grabs attention and creates conversations
■Researching online trends to stay relevant

Professionals who use social media for business and wish to improve their performance as well as understanding of the latest techniques. This Rekrut Consulting Social Media Training course is ideal for anyone working in marketing, public relations, customer service, customer relations, HR, employee communications, media relations, community relations, and public affairs.

■Overview of Social Media: The Current Social Media Landscape – What is hot and what’s not?
■The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations, and Marketing
■Building an Effective Social Media Strategy: Analysing How Your Organisation Uses Social Media to Engage – What is working and what is not working?
■Understanding Who Wants to Connect with your Organisation on Social Media – What do they want to hear and what do you want to tell them?
■Developing Social Media Objectives and Proving They Deliver Business Benefits
■Scheduling Social Media Activities so they Integrate with other Corporate Activities
■Reaching and Influencing Audiences: Monitoring and Measuring Social Media Activities to Demonstrate they are Effective
■Creating an Emotional Connection with Humour, Human Interest and Storytelling
■Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
■Capitalising on Employees’ Social Influence through Word of Mouth and Personal Relationships
■Helping Employees to Become Effective Social Media Ambassadors
■Creating Content that is Shareable and Shared: Tips to Create Engaging Content Audiences Find Interesting, Relevant, and Useful
■Understanding What Makes Grabs Attention and Hooks People In
■Using a Precise to Structure Content and a Calendar to Timetable Publication
■Developing Great Visual Aids, Images, and Videos that Go Viral
■Monitoring What Competitors are Doing on Social Media
■Listening-in and Participating-in Conversations
■Choosing the Best Keywords and Hashtags
■Writing Great Comments and Captions on Instagram, et. al.
■When and How to Respond to Comments and Feedback

■Instructor-led Sessions
■Slides, Stories, Quotes, Videos,
■Case Studies
■Templates and tools
■Individual development plans.
■Practical Sessions, Group Discussions, Exercises, and role-plays.

■When: 30-31 August 2021
■Where: Virtual Class (Zoom) and Physical Class (Ilupeju-Lagos)
■Programme Commences 10am- 3pm each day.
■Course Fee: N80,000. Early Bird: 5% Discount. 5-10 Participants (5% discount). 11 or more participants. (10% discount). This covers Course materials and Certificates of attendance.

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